I recently fell head over heels for Morikoa Noodles when I visited Morioka, the calm yet captivating capital of Iwate Prefecture in northern Japan. I had heard locals rave about these signature noodle dishes for ages. Their praise piqued my curiosity, and I absolutely needed to discover what made these noodles so special. My trip began in Tokyo, where I’d been living for some time, but I felt an urge to explore somewhere quieter. As the train glided across the countryside, my excitement grew. I pictured myself wandering Morioka’s peaceful streets and tasting the legendary flavours of Morikoa Noodles at every opportunity.
When I finally arrived, I discovered a city that balanced serene nature with lively food culture. Its wide boulevards, flowing river, and historical sites made an immediate positive impression on me. At the heart of Morioka’s food scene lie three famous noodle dishes: Morioka Reimen, Wanko Soba, and Morioka Jajamen. Locals and visitors alike refer to these three as Morikoa Noodles, showcasing the city’s pride in its culinary heritage. I devoted a full itinerary to tasting each dish in a genuine setting. Trust me, once you savour this trio, you’ll understand how Morikoa Noodles earned such a stellar reputation.
Throughout my stay, I realised Morioka’s noodle culture wasn’t just about flavours, but also about community and history. I soaked up tips from taxi drivers, who insisted I visit their favourite hidden gems. I listened to fellow travellers enthusiastically swap stories about how many bowls of Wanko Soba they could handle. Soon, I was right there with them, immersed in the thrill of discovering new tastes. Though I only spent a few days in Morioka, the city left me with cherished memories of friendly locals, serene scenery, and, most importantly, mouth-watering Morikoa Noodles.
Why You Should Try Morikoa Noodles
Morikoa Noodles unite three culinary highlights: Morioka Reimen, Wanko Soba, and Morioka Jajamen. Each dish tells its own tale. Reimen draws on Korean inspiration, Wanko Soba is pure interactive fun, and Jajamen serves up a hearty, customisable feast. Together, they form an unbeatable trio that showcases how food can reflect cultural exchange, playful mealtime traditions, and local innovations. If you’re planning a trip to the Tohoku region, exploring these Morikoa Noodles must top your itinerary.
I found that tasting all three dishes not only filled my stomach but also brought me closer to Morioka’s pulse. Restaurants serving Morikoa Noodles often bubble with energy as groups of friends and families share meals. Some chat excitedly, while others cheer on whoever is bravely attempting a new personal record with Wanko Soba. By the time I left, I realised these noodles had done more than satisfy my hunger—they had also let me glimpse the authentic warmth of Morioka.
1. Morioka Reimen (盛岡冷麺) 🍶

The Origin & Uniqueness
My first experience with Morikoa Noodles started with Morioka Reimen. If you adore cold noodle dishes, this one will likely become your best friend. Morioka Reimen owes its roots to a Korean chef who introduced it to Morioka in the 1950s. Ever since, it has become a beloved local staple. The dish stands out thanks to its springy noodles, made from potato starch, and served in an icy broth derived from beef. That broth is both savoury and slightly sweet, offering a surprising yet delightful balance.
Chilled beef slices, kimchi, a boiled egg, and a piece of fresh fruit (often watermelon or pear) typically grace the top of the bowl. I still remember the first time I saw a floating slice of watermelon in my soup—I wondered if the chef had made a mistake. After my first bite, I realised that fruit was an inspired choice. Its refreshing sweetness complements the broth’s mild spice, courtesy of the kimchi, and adds a quirky little twist to this form of Morikoa Noodles.
Where to Eat & What to Expect
When I asked around for the best Morioka Reimen in town, Pyonpyonsha (ピョンピョン舎) emerged as the unanimous recommendation. They have multiple branches scattered around Morioka, making it quite easy to drop by. Check their official site at
pyonpyonsha.co.jp
for the latest information on menu items and operating hours. A generous bowl of Morioka Reimen set me back about 1,000¥ (≈ US$7). That price felt like a bargain for something that tasted so satisfying. I remember taking my first slurp with a joyous sigh. The broth’s chill provided immediate relief from the summer heat.
After finishing my bowl, I understood why locals proudly label Morioka Reimen as part of the Morikoa Noodles identity. The dish encapsulates Morioka’s playful spirit and love for bold flavours. If you fancy customising your spice level, restaurants sometimes offer extra kimchi or chilli sauce. I enjoyed a medium spice that let me appreciate the sweet, savoury broth while getting just the right amount of heat.
2. Wanko Soba (わんこそば) 🍢



The Challenge & Tradition
While Morioka Reimen felt cool and refreshing, Wanko Soba proved to be the most energetic member of the Morikoa Noodles family. I’d heard that tackling Wanko Soba wasn’t just about enjoying a meal—it was about embracing a challenge. When you walk into a Wanko Soba restaurant, you’ll see cheerful servers armed with small bowls. Each bowl holds just a bite or two of soba noodles. The moment you finish one bowl, a server tops it up with another. This goes on until you physically stop them or cover your bowl.
I visited Azumaya (東屋), which sits conveniently near Morioka Station. I stepped inside and felt a rush of excitement. One of the staff members greeted me with a big smile and offered me an apron (clearly an indication that noodle splashes were common). They explained that this local pastime wasn’t just about volume, but about celebrating community. People come together, cheer each other on, and compare final counts. In that sense, Wanko Soba transforms mealtime into a playful party.
Breaking Personal Records
At Azumaya, expect to pay around 3,500¥ (≈ US$24) for the full Wanko Soba experience. They also have an informative site at
wankosoba-azumaya.co.jp
if you want more details or plan to reserve in advance. My adventure started with one small bowl, but that quickly multiplied. Each time I emptied a bowl, a server refilled it faster than I could blink. After about 15 bowls, I worried about getting too full. After 30 bowls, I lost track of my count altogether. The staff teased me gently, encouraging me to keep going.
Eventually, I reached a final count of 55 bowls. It may not sound huge to experts who can devour over 100, but I felt impressed with myself as a first-timer! A fun fact about Wanko Soba is that you can switch up the flavour by adding toppings like grated daikon, seaweed, or pickles. This variety keeps your taste buds guessing, so you never get bored. The entire scene reminded me of a carnival, with cheerful shouts, quick refills, and bright smiles all around. By the time I walked out, I felt like I’d just completed a joyful marathon dedicated to Morikoa Noodles.
Sub-Note: The Essence of Morikoa Noodles
Morikoa Noodles isn’t just a catchy label. It symbolises Morioka’s dedication to pushing the boundaries of taste while preserving cherished customs. Morioka Reimen brings a Korean fusion twist. Wanko Soba turns a meal into a lively spectacle. The final member of the trio, Morioka Jajamen, will bring yet another dimension to your dining table. Embracing these three dishes allows you to sense how varied and dynamic Morioka’s culinary landscape can be.
I chatted with locals who’d grown up eating Morikoa Noodles. They mentioned how these dishes form an integral part of family gatherings, festival celebrations, and friendly weekend outings. If you’re keen on immersing yourself in authentic culture, start by ordering any of these noodles in a local restaurant. Their flavours tell stories that go beyond just a recipe.
3. Morioka Jajamen (盛岡じゃじゃ麺) 🍝

Chinese Inspiration & Local Flair
Morioka Jajamen is the final piece of the Morikoa Noodles trifecta. This dish drew inspiration from the Chinese favourite zhajiangmian. However, Morioka added its own innovative twist, transforming it into a staple that locals adore. Thick, chewy noodles lay the foundation. Topping them is a savoury meat miso sauce, crisp cucumber slices, and finely chopped green onions. One glimpse at that luscious miso coating, and I was hooked.
I headed to Pairon (白龍), located near Morioka Castle Ruins Park. Although they don’t have an official site, you can find many glowing reviews online. The wait can be a bit long, but I spent that time chatting with fellow diners and excitedly anticipating my turn. Once inside, I paid around 800¥ (≈ US$5.50) for a generous serving. This cost felt surprisingly low for such a hearty and flavourful meal. My plan was to savour the dish at a leisurely pace, but the rich sauce and comforting aroma soon sped up my chopsticks.
The Joy of Chi-tan-tan
What sets Morioka Jajamen apart from other Morikoa Noodles is the finishing move called “chi-tan-tan.” After you devour most of your noodles, you’ll notice leftover sauce in your bowl. Let a staff member know you’d like chi-tan-tan, and they’ll stir in a raw egg along with hot soup. This creates a creamy, savoury broth that feels like a whole new meal. I’m not exaggerating when I say it’s almost like getting two dishes for the price of one. That concluding sip of hot soup felt nurturing, especially after a day of exploring the city.
Customisation also adds to Jajamen’s charm. I happily sprinkled garlic, chilli oil, and vinegar to create the ideal balance for my taste buds. Some locals prefer a bolder garlic punch, while others love extra spice. Experimentation here is half the fun. In my opinion, Jajamen stands as a fulfilling comfort dish. It’s big on flavour, gentle on your wallet, and easy to personalise, making it a winning member of Morikoa Noodles.
Exploring More Morikoa Noodles & Beyond
Morikoa Noodles might be the main attraction, yet Morioka’s broader culinary landscape offers more delights. If you need a break between Reimen, Wanko Soba, and Jajamen meals, you can try savoury snacks like Iwate beef or local hotpots in winter. Shops also offer sweet confections featuring azuki bean paste. Don’t limit yourself—Morioka brims with hidden gems that honour local produce.
I discovered a family-run bakery selling buns stuffed with mochi and fruit fillings. That sweet treat tasted so good, I returned twice. In the evening, I wandered into cosy izakayas. Chefs served seasonal vegetables sourced from nearby farms and seafood caught off the Iwate coast. When I asked which dishes paired best with local sake, bartenders eagerly introduced me to new flavours. Each sip was a revelation, further proving that Morioka’s gastronomic wonders extend beyond Morikoa Noodles alone.
Best Times to Visit Morioka for Morikoa Noodles ☀️❄️
I’ve heard travellers claim that Morikoa Noodles taste fantastic no matter the season, but certain times of year accentuate their distinct qualities. Summer is ideal for Morioka Reimen, because that icy broth becomes a heavenly treat when temperatures soar. Springtime, with its blooming cherry blossoms, makes strolling between noodle shops extra picturesque. You can witness the city’s parks turning pink, a delightful scene that builds up a healthy appetite.
Autumn often turns Morioka’s landscapes into vibrant tapestries of red, orange, and yellow. A steaming bowl of Jajamen or Wanko Soba feels extra cosy on crisp autumn days. Winter can bring chilly weather, and that’s when Wanko Soba’s interactive warmth or Jajamen’s comforting soup finale truly hit the spot. Whichever season you pick, Morikoa Noodles will adapt to suit your mood, offering either cool refreshment or toasty solace.
Getting to Morioka: Gateway to Morikoa Noodles 🚄
Morioka is roughly 500 kilometres north of Tokyo. The quickest option is the JR Tohoku Shinkansen, a journey that often takes around two hours. I recommend booking in advance if you plan on travelling during peak holiday seasons. Once you arrive, most Morikoa Noodles hotspots are easily reached by foot or local transport. Morioka’s layout is compact and pedestrian-friendly, so I walked a lot. That allowed me to stumble upon charming back alleys, small shrines, and unique storefronts.
If you prefer a road trip, several long-distance buses connect Tokyo to Morioka, but brace yourself for a longer travel time. Renting a car is another possibility, especially if you want to venture into the scenic countryside. Still, the city centre doesn’t require a vehicle. I found taxis abundant, and bus routes convenient. Morioka Station itself also houses a tourist information centre. That’s where I picked up maps indicating popular Morikoa Noodles restaurants.
Tips for Your Morikoa Noodles Adventure
- Pace Yourself
Taking on all three Morikoa Noodles in one day could be daunting. Morioka Reimen might be light and cool, but Wanko Soba can fill you up fast, and Jajamen provides a hearty punch. I tried combining Wanko Soba and Jajamen in the same afternoon, which nearly put me in a food coma. Space your meals out, and savour each dish. - Seasonal Considerations
In the scorching summer, Morioka Reimen will feel like a lifesaver. Wanko Soba suits every season if you’re up for continuous refills. Jajamen’s chi-tan-tan soup can warm you during colder months. I found each dish perfectly suited to different weather patterns. If you’re staying long enough, try them in different conditions and see which you enjoy most. - Bring a Big Appetite
Wanko Soba demands serious hunger levels. Don’t show up after a large breakfast. If you manage to eat a considerable number of bowls, you’ll get a small token or certificate to mark your triumph. These playful perks add to the fun. - Embrace Customisation
Morioka Reimen lets you tweak spiciness through kimchi, and Jajamen invites you to adjust the sauce with condiments. Play around until you find a taste that suits you. This personal touch makes each encounter with Morikoa Noodles unique. - Talk to Locals
Chefs and servers in Morioka appreciate curiosity. Ask them for topping suggestions or recommended spice levels. They often have a house secret or a personal favourite they’re happy to share. Friendly interactions can unveil hidden aspects of these iconic dishes. - Explore Non-Noodle Fare
Morikoa Noodles are a must, but Morioka’s culinary horizon doesn’t end there. Taste local Wagyu, fresh sashimi, or sweet treats. If you want a side adventure, consider a half-day trip to nearby hot springs. Soaking in a warm onsen before or after a noodle feast feels heavenly.
Sub-Heading: Cultural Gems Beyond Morikoa Noodles
Though Morikoa Noodles take centre stage, Morioka offers plenty of sightseeing to complement your foodie exploration. Visit Morioka Castle Ruins Park, also called Iwate Park, to see remnants of a 17th-century fortress and beautiful landscaped grounds. Strolling there in spring or autumn heightened my appreciation for the city’s natural beauty. The park is calm, and many local families gather for picnics.
Stop by the Iwate Museum of Art if you want to dive deeper into regional culture. It displays works by Iwate-based artists, celebrating how local landscapes and traditions inspire creativity. During my visit, I admired vibrant paintings that reflected mountainous terrain and serene rice fields. After soaking in so much artistic inspiration, I felt even more excited to return to my Morikoa Noodles quest.
Conclusion: My Morikoa Noodles Journey
Morikoa Noodles will forever remain one of my fondest culinary memories. Morioka Reimen cooled me off on a warm day with its sweet-yet-savoury broth. Wanko Soba challenged my appetite and left me laughing with servers who cheered me on every step of the way. Morioka Jajamen introduced me to the ingenious chi-tan-tan finale, a soup twist that felt both comforting and ingenious. Each dish gave me fresh insight into the city’s heart and cultural blend.
Reflecting on my trip, I remember more than just exquisite tastes. I recall the friendly banter of restaurant staff, the scenic walks by the Kitakami River, and the polite nods from strangers I passed in the street. Morioka became a place of tranquillity and genuine hospitality. If you’re ever craving a unique foodie adventure, hop on the shinkansen from Tokyo and make a beeline for these incredible Morikoa Noodles. You’ll head back home with a full belly, a bigger smile, and stories that will spark envy among your fellow travellers. 🍀✨